Bina Babie Appointed Programs Director at Radio 4 Uganda
Written by Musinguzi Benard on October 7, 2025
Radio 4 Uganda is pleased to officially announce the appointment of Robina Mbabazi, popularly known as Bina Babie, as the new Programs Director (PD) with immediate effect.
This appointment marks a significant milestone in both her distinguished media career and the continued growth of Radio 4 Uganda as one of the country’s leading broadcast stations.
Robina Mbabazi, fondly known to her listeners as Bina Babie, brings a wealth of experience to her new role. With an huge experience in the radio industry, she has established herself as one of Uganda’s most respected and influential radio personalities.
Before joining Radio 4 Uganda, Bina Babie built an illustrious career at Dembe FM, where she hosted the popular “Mubeezi” mid-morning show for many years. Her warm personality, professionalism, and deep understanding of audience engagement have made her a household name in Ugandan radio.
As Programs Director, Ms. Mbabazi will oversee the strategic direction, planning, and execution of Radio 4’s on-air content. Her focus will be on strengthening programming quality, promoting innovative content, and enhancing audience experience across all Radio 4 platforms.
Speaking about the appointment, Radio 4 Management expressed confidence in her ability to lead with creativity, discipline, and passion for excellence.
“Robina’s appointment reflects our commitment to nurturing leadership that inspires creativity and innovation in broadcasting. We believe her expertise and energy will play a pivotal role in shaping the future of Radio 4 programming.”
Congratulations and Best Wishes
Radio 4 Uganda extends its heartfelt congratulations to Robina Mbabazi on this well-deserved achievement. The entire Radio 4 family looks forward to her leadership and the exciting new direction she will bring to the station’s content and programming.
